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WEST ORANGE, NJ --Businesses in Essex County, NJ have begun to understand that in today’s dynamic business landscape, animation, motion graphics and video have become indispensable tools. Regardless of the size of your organization or business, whether you're a small company or a multinational corporation, using motion graphics, video, and animation into your digital online marketing business strategies can make a significant impact on your success. Here are 5 important ways that Essex County, NJ businesses and organizations can use for their online business & websites:

1. Using Engaging and Captivating Content

We live in a visually stimulating world. In this kind of environment, we are bombarded with information, pictures, and messages. Businesses & organizations in Essex County, NJ should attempt to cut through the noise and capture the attention of their marketplace and target audience. Video, Motion graphics and animation design offers a visually captivating and easy way to engage viewers. By using movement, animation, emojis, vibrant colors, and eye-catching effects, Essex County, NJ organizations can create magnificent content that brings attention and leaves an impression that will last forever.

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WEST ORANGE, NJ --When Techdesigno started in 1995, most websites were rudimentary at best.

“It was very limiting when it comes to styling and design,” founder John Mitrano recalled in an exclusive interview with NJnewjersey.com

John continued, “The World Wide Web, as it was commonly known back when it first became public in 1993, was still in its infancy stages. Web page designs were very crude and elementary at that time. However, I enjoyed investigating and researching technology that can help us create better designs; Not just for the beauty of a website, but for the functionality, as well.”

Nowadays, Mitrano knows that the key to a successful website is a subtle blend of aesthetics and navigational ease. He tells his students that they should know how to work “under the hood” and understand the mechanics of web design.

While the physical office is located in West Orange, New Jersey, Techdesigno works with clients nationwide. Mitrano was also recently elected as a West Orange Chamber of Commerce board member of trustees. Techdesigno also does the website and digital online marketing for the Livingston Chamber of Commerce.

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WEST ORANGE, NJ - John Mitrano is the President and Founder of Techdesigno, a digital design firm, where he teaches business owners how to build and edit their own websites, integrate time-saving technologies and enhance their online presence. Mitrano is an Adjunct Professor at Essex County College and teaches courses in the Computer Sciences & Humanity Arts Departments.  Professor Mitrano has been teaching college courses in web design for over 10 years. He stresses to his students that "Art is all around us, including on the Internet through web sites," states Mitrano. "Recognizing the part that aesthetics plays in the every day, makes for a richer experience." He believes that online is where science and the humanity arts crisscross and are intertwined. Aesthetics and beauty is just as important to keep in mind as functionality and user-interactivity when designing websites."

With a broad background in computer graphics and digital marketing, Professor Mitrano saw an opportunity to help small businesses build their online presence. A local business can now even sell services and products worldwide where previously there would not be such a possibility.

Techdesigno has over 25 years experience promoting businesses both locally or worldwide. Techdesigno's Digital Design Studio is  located at 59 Main Street in West Orange, New Jersey where the focus is on digital online marketing, visual communications, web design, SEO and social media marketing.